Indonesia’s construction sector has been growing at a relatively fast pace throughout the years. Before the pandemic hit, the industry registered a 6.1 percent growth in 2018 and 5.8 percent the following year. It opened up new doors for businesses and created large numbers of jobs. With the demand for the construction and maintenance of power systems, electrician businesses also boomed in the country.

A lot of services such as wiring, air conditioning, refrigeration, water pump services, and other electrical installation, troubleshooting, and repairs now exist in Indonesia to address electrical needs and issues. But with the high number of electrician businesses, competition between companies is fiercer than ever. Having a dedicated website for your electrician business could give you an edge against your competitors.

Add instant credibility to your business simply by having a website

Having a website can boost the legitimacy and credibility of your electrician business in Indonesia. It provides you a platform to show off your expertise and knowledge against competitors. When you post valuable and informative content, the authority of your website grows stronger. Your customers will come to trust not only your business values and aims but also the services you offer.

Building a connection

A website helps widen your reach. By going digital, people will be able to know about your business and the services you offer no matter where they are. But the connection doesn’t stop here. When you provide a personal touch in your website — be it a blog that encourages discussion — you can create a deeper relationship with your audience that can turn them into long-term customers.

92% of consumers regularly search online

According to a 2015 case study, 92 percent of consumers use the internet to search for a product or service whenever they want to make a purchase. With the number of internet users in Indonesia projected to reach 224.6 million by 2022, twice the amount recorded in 2015, customers searching online will only continue to increase. And yet, relatively few technicians are taking advantage of online marketing. That means those who are online are getting a huge advantage over those who aren’t. Simply having a website accessible to consumers puts you ahead of the game.

Consumers want to evaluate electricians before they hire them

When it comes to making purchases or hiring services, customers take their time to find one that’s worth their money. Having a website provides a perfect opportunity to show your license, awards, and client testimonials, making you a much more attractive option.

Share your knowledge, gain loyal customers

As mentioned before, you can use your website to share your expertise and knowledge. You could write blog posts about common air conditioning or refrigeration issues and how to fix them. If a homeowner keeps visiting your website for these simple issues, there’s a big chance they will rely on your services when they have a problem that’s way too big for them to solve.

Your reputation is based on your web design

The credibility of any business doesn’t simply rely on whether it has a website or not. The design of the website also matters. No one would trust a technician with a sketchy page that looks like it could spread a virus on their computer at any minute. That’s why it’s crucial to have a professional and stylish web design.

But don’t fret if you don’t have any experience or talent with web designing. MonkeyBar has a wide selection of web design templates, so you won’t have to worry whether your colors are clashing or your fonts are distracting. By using one of our templates, most of the work is already done for you!

Do you have a law firm? Read ”5 Reasons Your Law Firm Needs a Good Website” to learn more.