Women want smart beauty products. They look for effective beauty brands that will provide both the benefit of makeup and skincare in a single magical jar.

After all, who wouldn’t want that, right?

Well, you don’t need to look far because, in this article, we’ll share with you everything about a brand that promises just that: IT Cosmetics, an all-in-one makeup and skincare brand!

What You Need to Know About IT Cosmetics

IT Cosmetics is a fully grown beauty company established in 2008. The woman behind this brilliant company is Jamie Kern Lima, an award-winning TV news anchor.

Like most successful business owners, Jamie’s interest in cosmetics started from her personal beauty challenges, such as having sensitive skin and sparse eyebrows.

Not being satisfied with the products available in the market, she created her own line, “IT Cosmetics,” a problem-solving makeup and skincare business after close collaboration with plastic surgeons and expert dermatologists.

With much enthusiasm, Jamie rolled out the brand in the market naming it with a simple and clear message.

This is IT Cosmetics, the only brand you’ll ever need.

What Does the Company Sell?

As a one-stop shop for all beauty needs, IT Cosmetics sells skincare products, makeup, and of course, all kinds of makeup tools and brushes for easy application!

Face makeup

Let’s start with something IT Cosmetics is best known for, theirCC+ Cream full coverage foundation.

This skin-correcting cream is vouched by many independent beauty brand critics. It’s for all skin types and colors because it’s available not only in three or four but eight different shades.

It’s lightweight, and it doesn’t crease or crack in long-day wear. What’s more impressive is it is designed to hydrate and protect the face from sun damage.

And because they say age can be traced in the under-eye area, IT Cosmetics also made a product to target the so-called “panda-eye” concern.

At a very affordable price, you can have their Bye Bye Under Eye Anti-Aging Cream, which brings out your beautiful eyes and removes those stubborn under-eye dark circles!

For the lips, they have radiant shades perfect for everyday use and special occasions.

Every product such as Vitality Lip Flush StainHydrating Lipstick is designed for you to achieve that plump and kissable lips.

Now to complete your look, check out their Bro Power Micro Eyebrow Pencil for defined and on fleek brows.

Their Superhero Elastic Stretch Volumizing and Lengthening Mascara are also worth the price for thick and long lashes that don’t smudge.

Skincare

Everyone knows a skincare regimen is nothing without a good moisturizer. With this in mind, Cosmetics perfected a fast-absorbing and refreshing moisturizing cream.

Their Confidence in a Cream Hydrating Moisturizer is truly a miracle in a jar. It targets fine lines, visible pores and smoothens the skin’s overall texture.

And if you’re always on the go, their Miracle Water 3-in-1 Micellar Water is your best choice. This is a very potent no-rinse product that maximizes your skincare routine anywhere and anytime.

Make-up brushes

We all know good makeup is only as good as the tools you use for applying it. So, having the right kind of brush is a must!

For professional-looking makeup, you would want to check out their Must-Have Airbrush Travel Brush Set.

This will surely give your makeup a fair and clean powder finish that is beautiful in pictures and up-close in personal.

Aside from the brush set, IT Cosmetics’ Superhero 4-in-1 Eye-Transforming Super Shadow and Liner Brush is also a good candidate for intricate eyeshadow application.

It comes with four changeable brush heads such as liner, smudge, crease, and all-around brush.

With this brush tool on your sleeve, your eye will stand out because of your flawless eye makeup.

IT Cosmetics: Does it Offer High-Quality Products?

What makes IT Cosmetics different from other brands is that every makeup product provides skincare benefits too.

This beauty line is smartly developed to give problem-solving solutions to every skin type and every beauty challenge.

All of their cosmetics are science-based and have undergone extensive clinical trials.

What’s more, is they don’t use animal hairs in the brush, so all products are 100% cruelty-free!

The only downside is that the IT Cosmetics line might be slightly costly to other counterparts in the market, but only because it promises to provide overall care.

Everything you buy is more than just make-up; it’s skincare too!

IT Cosmetics: Yay or Nay?

Customers are thrilled with IT Cosmetics’ generous Love It Rewards, a loyalty program that gives customers amazing deals and exclusive access to seasonal products and limited promos.

Women from all backgrounds also passed positive reviews on IT Cosmetics products, especially their certified best-selling CC Cream foundation.

Customers just see glowing and natural results in the continuous use of this foundation.

They’re amazed how their skin feels fresh and hydrated even after long day wear of makeup.

Final Thoughts

Finally, we’ve covered all there is to know about IT Cosmetics, a booming beauty brand for skincare and makeup.

We shared with you some of their best-selling products approved by a community of skincare experts.

You also learned some of the must-have tools to achieve a superb makeup look.

So, if ever you’re tired of wondering if ever your makeup is undoing what your skincare does, give IT Cosmetics a try now!