Are you inspired by YouTube vloggers who create awesome content and would want to start your own channel? Well, you have to take that determination and make the first step.

YouTube is one of the most powerful content engines in the world. A lot of vloggers have made millions just by creating videos that appeal to people. If you think you can also do this and provide fresh content that could go toe-to-toe with existing videos on the platform, then it’s time to set up your YouTube channel the right way.

Essential Steps for Beginners

Setting up your channel the right way can play a huge role in achieving your YouTube goals. Simply follow the steps below to get you right on track.

Step 1: Sign in to YouTube Using Your Google Account

Most probably, you already have an account on Google. Use the same log-in credentials on your Gmail account to access YouTube.

Step 2: Click Your Profile Picture

Step 3: Choose ‘Your Channel’

Step 4: Create a Channel

Step 5: Select ‘Use a business or other name’

Step 6: Verify Your Account Via Code Sent to Your Phone

Once you have accomplished the basic account setup, it’s time to move on to a lot of decision-making.

Fill Up the Basic Info Section the Right Way

After setting up your channel, make sure that you put details in the basic info section. You should include a detailed description to have a better chance that people may discover your channel when they search for terms on the YouTube search panel.

Keywords can include different ideas on what your channel is about, the people you feature, the products you present, or even the field or industry you represent. In this section, you can add links to websites that you might want to share with your target audience.

Determine Your YouTube Channel’s Purpose

Setting up a channel is easy, but you need a strategy to make your YouTube content engaging. You should determine your channel’s purpose from the get-go. If you created a channel for individual purposes, then you should have a clear goal.

Did you create a channel to make millions, educate children, or just share your passion with the world? If you created a channel for business, your promotional goals should be very clear from the start.

Once you determine your channel’s purpose, you will have a more focused strategy on how to create interesting and engaging content.

Consider Keyword Research All the Time

Like any other search engine optimization type, keyword research can help make your videos appear on YouTube search pages.

When creating content for YouTube, make sure that you utilize keywords or keyword phrases, especially your video descriptions.

Provide a Legit Profile Picture

Your profile photo can say a lot about your channel. First of all, not having one will give a vibe of unreliability or unprofessionalism. Keep in mind; your profile picture will help YouTube users properly identify and distinguish you from other content creators.

This image is constantly seen below your posted YouTube video. YouTube recommends a profile photo with at least 98 x 98 pixels. Provide a profile photo that would easily be memorable, and if you can make it highly relatable to your channel’s theme, that would be a welcome addition as well.

Create an Interesting Banner Image

Besides your profile photo, another crucial aspect of your channel is that you could express art or showcase your creativity. The banner image is the displayed banner located on the upper portion of your channel’s page.

This banner could help a lot in conveying your theme or brand to all YouTube users. Please take note that a 2048 x 1152 pixel dimension is recommended for a YouTube banner image.

Always consider the long-term effect that this banner may convey, as many people tend to get drawn to exciting visuals from the get-go.

Add Your Own Channel Trailer

The best place for YouTube content creators to begin video optimization is through a channel trailer. By having a channel trailer, first-time viewers of your channel can get a glimpse or outline of what to expect from your content.

The typical channel trailer videos last for a minute. These types of videos also help back up your ‘About’ section. Creating this channel trailer would require proper marketing strategies.

Ensure that you take full advantage of this and provide a high-quality video that would leave YouTube users wanting to discover more of your future content.

Formulate a Content Strategy

Now that you have already prepared your channel for content creation, it’s time that you strategize your approach towards creating relevant content and scheduling them the right way.

After setting up your YouTube channel, the next important step is to determine what content needs to be first uploaded and what comes after it, and so on. The great YouTube content creators know what to post and when to post videos the right way.

You can opt for daily posts or weekly posts but make sure that you create content that would leave the audience wanting more. Remember that the key to a successful channel is to keep audiences hooked, leading to audiences subscribing and looking forward to your newest content.

Set Up Your YouTube Channel for Success

The opportunities that you can get by opening a YouTube channel are endless. The sky’s the limit, as they say. However, it would be best to open a channel when you are completely ready and if you have outlined your strategy for content creation.

Opening a YouTube channel is very easy, but the more important part is how to make it relevant and worth the search for any YouTube user. Take your creativity and turn it into content that people would love and appreciate.

YouTube is a platform that should be taken advantage of not just for potential monetary gains but also to showcase your skills and talents to the world.

Checking out what video compression standard to use with your videos? Read ”H.264 vs H.265: Which Is Best for Video?” to learn more.