Webinars are loved by many because they are productive and diverse when it comes to topics to cover. They can also be held by various people, organizations, and institutions, such as schools, companies, and industry experts. Fun though they may be, webinars can be challenging--- especially when your audience speaks in different languages.

When the time comes that you have to host a webinar for a multilingual audience, do not panic. Here are a couple of tips to help you ace that:

Know the Demographics of Your Audience

This step is essential for the preparation of your webinar’s content. You have to be familiar with your audience’s background so that you can tailor-fit your presentation to suit them well. For instance, if the people attending your virtual seminar about yoga aren’t fitness experts, you need to adjust and tone down your content’s technical jargon.

You also need to know which languages, in particular, your audience speaks. This will help you craft materials suitable for them and find a webinar translation service that will help you make sure that the attendees enjoy and understand your presentation.

Select the Appropriate Platform

There are several webinar platforms available online, so it requires careful consideration when choosing the platform you choose. Some factors you may look at are the availability of interactive features and integration with social media.

For instance, GoToWebinar is a platform that enables the host to conduct polls, send files, and use the live chat to engage the audience and gather insights from them concurrently. LiveStream, on the other hand, is another platform that has a seamless social media integration that allows users to broadcast their webinars to Facebook Live, YouTube, and Twitter.

Moreover, if you plan to hold a webinar for a multilingual audience, selecting a platform with interpretation integration, like Zoom, is integral.

Choose a Webinar Interpretation Service

It is not enough that you translate the text on your presentation slides to another language. Remember, an effective webinar speaker maximizes verbal communication and utilizes the slides only as supplementary materials. That is why you need to look for a professional language service provider offering webinar interpretation services.

Interpretation services involve a certified interpreter who will translate what you are saying to the attendees in real-time. This is where your chosen platform becomes essential. For instance, in Zoom, the interpreters will have their own audio that they can use to listen to you and deliver your translated speech to the audience. The audience will have the option to listen to you or the certified translator/interpreter as well.

Webinar interpretation services can also be utilized for translating recorded videos of a webinar that are to be uploaded online. This is advantageous if you want more people to have access to your content.

Getting the assistance of a webinar translator/interpreter is one way of ensuring that your message reaches your audience effectively. This service prevents misunderstandings due to language barriers that could lead to an unworthwhile webinar experience, not just for you but also for the other attendees.

Curious if there’s money with Zoom? Read ”How Does Zoom Make Money?” to learn more.