A responsive design is a new approach where website development should adapt to the changing environment based on platform, orientation, and screen size. As a user switches from different devices, the specific website should be able to switch easily and accommodate no matter the scripting abilities, resolution, and image size.

Due to the scale of industry competition, primarily online, any business should always be updated on the latest developments or technology that can help attract or maintain clients. Responsive web design is one of the key necessities today due to the growing need for multi-platform online usage, where more people are utilizing smartphones and tablets as an alternative for online desktop browsing.

Here are four reasons why every business needs a responsive website design in 2021:

Easily Adapt to Multiple Devices

If you want your business to be appreciated by potential clients, you should have a proper web design that would be appealing and inviting regardless of screen size or device. With a responsive website design, you have a better chance to attract more clients whether they are using a tablet, a smartphone, or a desktop computer.

Helps Improve SEO Rankings

Search engines like Google prefer websites with responsive design incorporated as this helps with better search rankings. Your business will rank higher because you provide a better user experience than sites that are not mobile-friendly. Google prefers responsive sites because they only use a single URL, unlike websites with different URLs for mobile and website versions.

Offers Better User Experience

Responsive website design eliminates zooming, side-scrolling, and pinching actions. Your audience won’t have to be annoyed doing these just to see the whole site fit into their mobile screens. With an improved user experience, you will benefit from enhanced brand perception, better website conversions, and reduced bounce rates. Moreover, responsive website design provides a bigger chance to make potential clients stay on your landing page and eventually explore other pages of your site. By doing so, you have increased chances of letting them read your web copy, services, history, and testimonials from previous clients.

Easier to Manage

Some businesses utilize two websites --- one being their main site, while the other is the mobile version. Before the development of responsive website design, this was a common practice. However, your business should avoid making two websites because that would mean more management work, and you will lose both time and money just by maintaining two websites for one business. By having a responsive website design, you’ll get to focus on managing and updating one site accordingly.

Responsive Website Design: Is it Worth It?

Responsive website design is worth the change because it has essential benefits that can provide an improved experience not just for users or clients but also for business owners or website managers. Is it worth it to stay competitive? Of course! This change is for good. Hence, if you don’t adapt to this necessary shift today, you are not setting your business up for success.

Thinking of having an event website? Read ”8 Great Reasons to Have an Event Website” to learn more.