A lot of things go into starting a business. You need to come up with a great product, find out if there is a market for it, identify a cost-efficient way to mass-produce it, and secure the best location for your operation. However, if you are a new business owner, you know that there’s a lot more work to do. Specifically, you also need to come up with a new website SEO strategy.

In an age dominated by digital technology, every business today must learn how to do SEO. It is your best way to connect with your target audience and drum up sales. If you are not sure how to do it, we got you covered with this SEO guide.

Use the Right Keywords

Every successful SEO or search engine optimization strategy starts with the right keywords. These are the terms that people use when they search for your type of product or service online.

A good way to start your keyword research is by looking at what your more established competitors are using. You can also try various online tools, like Google Keyword Planner.

Once you have a list of potential keywords, you can start thinking of a content strategy built around them.

Be Mindful in Using Your Keywords

While search engines reward pages containing the right keywords with a higher ranking, using these keywords too much will not do you any good. This practice is called “keyword stuffing,” and it is something that search engines do not like.

There is no hard rule when it comes to keyword density, but most experts believe that 1% to 2% is ideal. Aside from following the recommended percentage, make sure that you sprinkle your keywords in the right places, like the introduction and headers of an article or blog.

Create High-Quality Content

Of course, it is not enough for your content to have the right keywords. It must also be useful to your target audience and genuinely offer value.

Search engine algorithms have one thing in mind: make life easier for its users. If you want your pages to land in the top search results, make sure that they answer your target audience’s questions or meet their needs in any way.

Pay Attention to Technical SEO

Technical SEO consists of your website’s structural requirements, like crawling, indexing, rendering, and architecture. All of these elements help ensure that search engines can properly read and evaluate your pages. If you do not have the technical capability for this, talk to an SEO expert who specializes in new businesses.

Don’t Forget About Local SEO

Local SEO is an emerging trend in online searches, especially when it comes to mobile devices. Around one out of every three mobile users today do searches based on their location. For instance, a person looking for a restaurant often types “restaurant near me” in the search field.

Take advantage of this trend by focusing on local SEO. You can do this by setting up your profile in Google My Business, responding to customer reviews, and using local directories like Yelp.

Optimize On-Page SEO

Aside from using the right keywords in the right places, there are other ways to make your content more visible to search engines. You can do this by optimizing all your page titles and headlines.

Also, make your title and meta tags clear and easy to digest. This will help improve your click-through rate and boost your ranking as well.

Build Your Brand Through External Links

External links are like votes of confidence to your pages. If another site links to your page, it is telling its readers that your content is a good source of relevant information. It will establish your brand as an authority in your industry, which will encourage potential customers to do business with you.

Leverage Social Media

Social media platforms are not only good for posting pictures of your pet. They are also excellent channels for businesses to reach their target audience. Take advantage of the opportunity it offers by having active social media accounts. It will make your business more visible when users search for related terms.

Enhance User Experience

Nothing will chase users away faster than a hard-to-navigate website. If it takes a long time to load, is hard to read, or is not optimized for mobile devices, users will quickly get frustrated and bounce to the next site in the search results.

Make sure that you maximize user experience by increasing your site speed, improving readability, and optimizing your internal linking, among others.

Track Your Performance

New website SEO is not a one-time activity. It is a long-term strategy that takes months or even years to deliver significant results. You need to keep track of your performance so you can make the necessary adjustments in your SEO strategy. For instance, if you need to increase organic traffic, you can invest in paid ads for a certain period while you are still learning how to do SEO.

Get Ready for the Future

Owners of new or small businesses might think that SEO is not for them, but this is a misconception. SEO is a critical part of a comprehensive marketing strategy that will benefit you in the early stages of your operation and for years to come.